PALM India (Pro Audio Live Musician), possibly the biggest exhibition in India is one of the most sought after opportunities for professional audio & lighting companies to make an impact on the market. New products are launched, intense demonstrations prepared by industry professionals and endless racks of equipment are prepared as companies spend hours designing and redesigning their booth space to maximize display space. Professional artists are hired to endorse products by hour long performances back to back, and industry professionals are personally invited to demo all the new products launched as long as their positive feedback can be used in quotes.
           
            At PALM 2009, one company seemed to have everything under control from the moment the setup crew entered the hall. With 3 days to complete their setup of a 100 sq ft area .... Within 48 hours a spectacular red and grey back wall and product display mounts formed the perfect backdrop for what seemed to be a completely radical display. Few hours before the doors opened to public and the rest would be left to the critics, an array of LED Color Washes light up the trussing from within the frame, two 10‘ x 32’ horizontal banners depicted the itan while the color washed draped section emphasized the company’s attention to detail. While one saw all the rest running around trying to hide empty boxes in nooks and corners of their booth while colleagues quickly pulled out make shift banners and prints to cover up unplanned blank walls, the titan power up a 1000mW Green Laser displaying a sequence of graphic designs and animations with the company name at the end to clearly announce its presence...Narain Professional Audio & Lighting Pvt. Ltd.

            One of the biggest establishments in the country with dealers in over 120 cities across the nation, Narain offers solutions in professional Audio and Lighting equipment for restaurants, pubs, bars & nightclubs along with auditoriums, theatres, conference centers and even airports. This year celebrating ‘51 Years of Narain’, the company is going all out launching an array of products for permanent installations and on road applications. Products have been launched on an average of two a month since PALM in June and have already been seen at some of the latest road shows and entertainment establishments opening up all across the country. Products launched include the NX Audio V-15 Line Array coupled with QX Amps, and were offered at a special deal to promote the product as a package which offers extreme SPL tolerance, boasting extreme power while maintaining effective slew rates and high damping factors. For professional disc-jockeys, the NX Audio CDJ600s Single DSP Slot CD Player, the 8 Channel NX audio AMX8 Auto Mixer. the innovative Numark NS7. Topping it up with a new range of professional LED Effect Lighting units for indoor and outdoor usage complemented by Raytech’s Powersafe, the company truly showed its level of experience in the industry.

We also had a fabulous party on the second day of the show, at a 5 star attended by our 95 of our dealers who let their hair down over drinks and dinner, truly pleasure combined with buisness

            Planned out for the company is a series of road shows and workshops across the country, during which the company’s sales and marketing team who are all active professionals in the industry will not only demonstrate a wide range of the company’s products in each city but will also hold training seminars and workshops on product handling and maintenance. When asked about what one can expect next year at PALM, a simple reply from the Marketing Director Manoj Motwani said it all...”We have our plan chalked out, but we’re focusing first on attending to our clientele today.”